Branding Basics for Libraries

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I was invited to participate (based on my Ad/Lib cred) in a Library Journal webinar on Strategic Branding and Identity Development for Libraries. My bit was on brand basics: what is a brand, why should libraries brand, what does the branding process look like. This was followed up by two speakers, one from Edmonton Public Library, and the other

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Kinder, friendlier signage

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As the newly minted Services Librarian, Thode Library at McMaster University, I noticed a few things about the signage around the library. First, it was inconsistent. Some used a template (good!), but many were just words thrown on a page, usually in a random font. Second, a lot of signs were printed out in all UPPER CASE. I'm sure at the time it

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