Branding Basics for Libraries

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I was invited to participate (based on my Ad/Lib cred) in a Library Journal webinar on Strategic Branding and Identity Development for Libraries. My bit was on brand basics: what is a brand, why should libraries brand, what does the branding process look like. This was followed up by two speakers, one from Edmonton Public Library, and the other

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By Andrew Colgoni, John Fink and Andrew McAlorum Conference Abstract: Thinking about embedding a QR code into your fancy Prezi presentation? We will explore the tech trends of yesterday and today that didn't quite pan out. Maybe you've done research help in Second Life. Or perhaps you're just starting to pin your library in Pinterest. We

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Background: I was contacted by a student from an US university working on a project that looked at alternative science careers. The student included a list of headings that formed the basis for this post. It's a bit of a rush job, so please excuse the poor grammar and odd wording. If you have anything you think would be valuable for the student,

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Opening Hours (updated)

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I really like some of the details in this picture. You can see the accumulation of small flies between the laminated sign and the glass. Of course, you can see me taking the picture, but what dominates the image is the lush greenery in the background, reflecting in the door window. Update: I realized some context would be helpful here. Kuranda

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