Branding Basics for Libraries

Posted by | Categories presentations and posters

I was invited to participate (based on my Ad/Lib cred) in a Library Journal webinar on Strategic Branding and Identity Development for Libraries. My bit was on brand basics: what is a brand, why should libraries brand, what does the branding process look like. This was followed up by two speakers, one from Edmonton Public Library, and the other from Richland Library. The webcast is archived, in case you want to see the whole thing (you’ll need to register at that link above, though). Otherwise, you can check out my slides, below. What you can’t see here are the slide notes, which was my script for the event. You’ll need to click through to SlideShare for that.

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