Branding Basics for Libraries

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I was invited to participate (based on my Ad/Lib cred) in a Library Journal webinar on Strategic Branding and Identity Development for Libraries. My bit was on brand basics: what is a brand, why should libraries brand, what does the branding process look like. This was followed up by two speakers, one from Edmonton Public Library, and the other

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I made a thing: Ad/Lib

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I was sitting in a hospital room a few weeks ago (I wasn't the sick one in this case) and was brainstorming ideas that might benefit the library community, but was yet untapped. I hit on an idea to create a website that focuses on marketing and branding done in/by libraries. Of course, I was a naive to think that nothing like this existed. There's

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Everyday (Librarian) Carry

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Everyday Carry or EDC, is a thing that people are into these days, where they show off the stuff that they carry around with them every day. There's blogs and subreddits devoted to these displays (but then again, everything has a blog and subreddit devoted to it). Here's my EDC. The bag, by Fossil, is just the right size for a small

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Kinder, friendlier signage

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As the newly minted Services Librarian, Thode Library at McMaster University, I noticed a few things about the signage around the library. First, it was inconsistent. Some used a template (good!), but many were just words thrown on a page, usually in a random font. Second, a lot of signs were printed out in all UPPER CASE. I'm sure at the time it

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By Andrew Colgoni, John Fink and Andrew McAlorum Conference Abstract: Thinking about embedding a QR code into your fancy Prezi presentation? We will explore the tech trends of yesterday and today that didn't quite pan out. Maybe you've done research help in Second Life. Or perhaps you're just starting to pin your library in Pinterest. We

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Today I can finally say that my participation in the ALA Emerging Leaders program for 2012 is complete. That means our group has 'handed in' our final report on creating a structure for reviewing videogames for libraries and the library professionals who would collect them. The other deliverable, an academic poster, was presented at the ALA Annual

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Background: I was contacted by a student from an US university working on a project that looked at alternative science careers. The student included a list of headings that formed the basis for this post. It's a bit of a rush job, so please excuse the poor grammar and odd wording. If you have anything you think would be valuable for the student,

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